Even for functions once thought can only be performed by the human mind, artificial intelligence is proving that it may soon be able to replace human creativity—although not entirely, of course. Especially in design-based marketing, AI can improve many aspects of the whole process. Here are more insights from TNW:
Many people believed that modern technology will first replace the low wage jobs from the industries that are dependent on manual labor rather than intellectual work. However, the latest innovations in robotics and A.I. tend to contradict our previous beliefs: we are now entering a new era, of A.I. based design that hopefully, will change everything for the best.
Until recently, computer generated design was regarded more as a sci-fi idea rather than a reality. The development of artificial intelligence was focused on other goals and nobody could have dreamed about it being capable of actually delivering something useful to mankind. Sure, we all have at least once admired beautiful fractals generated by computers but let’s face it, they were not actually visual designs. They were visual math and nothing more.
Design and marketing
While artists draw for pleasure and sometimes for fame and money, digital design is esigners and web developers. Every brand needs a logo, every website needs a header, every marketing campaign needs a banner and a slogan.almost exclusively focused on marketing. Sure, there are people who are drawing or designing just for fun but at the same time, the professional designing software programs are mostly used by designers and web developers.
We cannot separate design from marketing and vice versa. However, we have reached a point in our technological development in which we can expect to rely more on automation and save our precious time to find inspirations for a marketing campaign. How? Well, thanks to the newly developed A.I.s, we can now take a look into the future of design and marketing. And we can see that our world is changing and so are the ways we work.
How did A.I. design change the world?
Well, let’s not jump to such a conclusion, at least not yet. They didn’t change the world, at least not yet. While design and marketing go hand in hand and we are already aware that there are A.I.s out there capable of performing both these tasks, we are now only grasping the beginning of what the future will look like. Nevertheless, there are at least three examples of great A.I.s that worth to be mentioned for the purpose of this article. Let’s find out about each of these successes:
Over time, there were some really great improvements and innovations in A.I. based design. However, the greatest news comes from Tailor Brands and their artificial intelligence logo design software. While other similar apps are quite basic and cannot deliver many alternatives to the user, the A.I. used by Tailor Brands s adaptable and capable of learning, considering it is used on a frequent basis. Moreover, Yali Saar, CEO of the company, believes that their software is capable to “design logos, promotional products, and even social media campaigns”.
Why are logos important?
A company or a brand logo is the first thing that people see when they land on your web page, when they see your banners or other types of ads. In a blink of an eye, your logo gets to be noticed or forgotten, depending on how representative it is for your brand, and how easy it is to be mentally associated with it. A company or a brand logo is therefore, the first and most important step of your branding process. Everything you do from now one in terms of marketing depends on your logo’s visual style.
How does this work? Apparently, things are quite simple but you should already know that nothing is as it seems. The A.I. will help you design your brand logo but you have to pay attention to all the following steps, in order to help the machine learn about your business and generate relevant and accurate designs.
After you have signed up on their website and write down your brand name, the machine will ask you a series of questions. First, you have to describe your business and what you are doing.