There’s a reason why many companies invest in a good and well-designed logo and the most prosperous of them successfully created emblems that can only be associated with their brand.
In definition, a logo is more than just an icon or a visual design – it is a mark of identity that represents your entire organization. As a significant part of your company’s brand, it helps you stand out and get noticed even in an extremely convoluted marketplace. Let’s take a look at some of the most recognizable and iconic logos that captured the world and see how they contributed to the success of their respective companies.
The company’s current logo utilizes several variations of their famous monochromatic apple design; it also uses gray, black, and white finish.
Why is it effective? Aside from being one of the richest tech companies in the world, it has also become one of the most influential across continents so that anyone who see Apple’s logo is instantly reminded of its line of products: iPhones, iPod, iPad, to name a few.
It was in 1971 when the company adapted their current logo, the same year when they changed their name to Nike, Inc.
One interesting fact about it is, it was a graphics design student from Portland State University who created the design for the rate of $35. The artist’s attempt to convey “motion” gave birth to what the world now knows as The Swoosh.
The company has millions of branches scattered around the world and this makes them one of the largest fast food franchises globally, and inevitably, among the most popular.
Their logo, popularly known as The Golden Arches, was introduced in 1968. It resembles the capital letter M (clearly, for McDonald’s). The original inspiration for the logo is from the actual arches that were part of the fast-food restaurant’s stylized architecture in its early years.
Starbucks is a global coffee giant and is among the world’s most profitable beverage franchises. While the Seattle-based company’s current logo does not make any sense (a siren with a crown and two tails?) to the regular coffee-loving customer, it is extremely recognizable. In fact, the emblem has been so iconic that it successfully garnered the company numerous prestigious design awards for its futuristic design and intricate details.