The most iconic company logos in their respective industries

There’s a reason why many companies invest in a good and well-designed logo and the most prosperous of them successfully created emblems that can only be associated with their brand.

In definition, a logo is more than just an icon or a visual design – it is a mark of identity that represents your entire organization. As a significant part of your company’s brand, it helps you stand out and get noticed even in an extremely convoluted marketplace. Let’s take a look at some of the most recognizable and iconic logos that captured the world and see how they contributed to the success of their respective companies.

  1. Apple

Image source: cnet.com

The company’s current logo utilizes several variations of their famous monochromatic apple design; it also uses gray, black, and white finish.

Why is it effective? Aside from being one of the richest tech companies in the world, it has also become one of the most influential across continents so that anyone who see Apple’s logo is instantly reminded of its line of products: iPhones, iPod, iPad, to name a few.

  1. Nike

Image source: sneakernews.com

It was in 1971 when the company adapted their current logo, the same year when they changed their name to Nike, Inc.

One interesting fact about it is, it was a graphics design student from Portland State University who created the design for the rate of $35.  The artist’s attempt to convey “motion” gave birth to what the world now knows as The Swoosh.

  1. McDonald’s

Image source: wired.com

The company has millions of branches scattered around the world and this makes them one of the largest fast food franchises globally, and inevitably, among the most popular.

Their logo, popularly known as The Golden Arches, was introduced in 1968. It resembles the capital letter M (clearly, for McDonald’s).  The original inspiration for the logo is from the actual arches that were part of the fast-food restaurant’s stylized architecture in its early years.

  1. Starbucks

Image source: dailyhive.com

Starbucks is a global coffee giant and is among the world’s most profitable beverage franchises. While the Seattle-based company’s current logo does not make any sense (a siren with a crown and two tails?) to the regular coffee-loving customer, it is extremely recognizable. In fact, the emblem has been so iconic that it successfully garnered the company numerous prestigious design awards for its futuristic design and intricate details.

AI is creating an unrecognizable future for the Design Industry—and it’s a good thing

Image source: computer.org

Technology has contributed to the unprecedented growth of different industries, thanks to the innovations that have continued to deliver outstanding results, bringing humanity’s future within arm’s reach.

As one of the products of the recent revolution of technology, Artificial Intelligence (AI) has been the most impressive. In fact, AI has been finding its way into areas and industries that focus on both critical and creative tasks, outperforming and delivering outcomes efficiently and effectively.

The design industry, for instance, have recognized the role of artificial intelligence in introducing a new era of creative work. Centering more on time and space, we’re looking at an age where technological contributions beyond the traditional focus on graphics and products, is at its peak.

Image source: skilledup.com

For instance, robotics and smart environments will provide creatives with a limitless source of space and boundless abilities that will enable the once impossible and often time-consuming tasks of creating hundreds and thousands of variations of a design. This increase in productivity and better tools will open up new ways and means both for amateur and professional designers around the world.

In fact, experts have predicted that the first impact of artificial intelligence will be more directed at non-designers and how the change will create opportunities to develop their creativity as well as social intelligence: two factors that have been considered to determine the factors that promote the highest employability in present design jobs.

Without replacing human creatives, AI in design will enhance human ability by providing context-specific options, algorithm-based and multi-perspective solutions to the most common design problems through smart platforms and problem-solving bots.